Starting & Running a Successful Newsletter or Magazine
Starting & Running a Successful Newsletter or Magazine
- ISBN13: 9781413305234
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Expert insight from the co-founder of PC and Macworld magazines! Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you’re publishing creating simple newsletters, or a sophisticated magazine and website, it provides all the information necessary to start and run your business. Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of: raising start-up money attracting the best help choosing the right marketing strategies creating a solid subscription base building loyalty among readers and advertisers competing effectively against even the biggest adversaries What’s new? The 5th edition explores the latest trends in Web publishing — including blogging — and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
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Good, but ….,
This book is a good general overview, but it misses some important stuff that someone who is generally unfamiliar with the publishing business will need to know before attempting to start a magazine.
I found the book lacking in the basic details I needed to know, such as where to find distributors, how to get a UPC code, how to recruit new writers, etc. For a basic overview and particularly for the marketing side of owning a magazine (which is very important), I’d recommend this book. For the nuts-and-bolts stuff I’d recommend the e-book, “How Not to Start a Magazine,” published by Palfrey Media …
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|Not perfect, but pretty darn close.,
Other than not saying much about design or providing statistical information, this is about as good as a book for this topic can get.
I found the information regarding circulation and subscriptions to be of especial help from a hands-on viewpoint. Note that James Kobak in How To Start A Magazine and Publish It Profitably takes a more statistical view which also is of vital importance, but he lacks the down-to-earth manner of Cheryl Woodard. It’s a shame the two couldn’t get together and combine both views!
What I found of less value was the chapter about raising money and managing employees. Frankly, such topics could be removed and the book would suffer no a whit.
She did a great job discussing internet publishing and should expand on the topic in the next edition.
Cheryl was a co-founder of PC Magazine and MacWorld and certainly understands the business aspects. Readers need to understand this. They also, though, could use lay-out help, say by the inclusion of examples and templates on a companion cd that could also list the web sites she refers to. Then, you would have a book that would be pretty close to perfect!
Again, I heartily recommend this book!
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|Falls Woefully Short,
Starting a magazine, as I have done, requires more than just an editorial plan. Woodard’s book does a nice job of establishing what needs to go into an editorial plan but it completely ignores production issues, printing, advertising and funding. It’s a little like telling someone how to design a car without mentioning that in addition to nice upholstery and great body work it needs an engine and tires. Put another way, she only talks about the part of the iceberg you can see.
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